Marketing, in the typical sense, is a method that is able to bring sight into effect more so than anything else. This is especially true for car wraps, which I believe to be some of the most effective items for the sake of bringing awareness to any product. However, up until this point, sight was the only aspect brought into effect. What if I were to tell you that scent could be utilized in order to bolster the impact that marketing in general can prove to be?
Authorities along the lines of JMR Graphics can focus on this point, especially when it seems as though a unique sense is brought into the picture. An article on the Drum said that McCain Potatoes unveiled a potato-scented taxi for the sake of marketing. Now, it goes without saying that car wraps in general are quite effective for the sake of advertising in the long term. However, the idea of smell coming into play alongside sight is one that, in my mind, has to be read about in order to be believed.
With this taxi set in place, you may be curious about its objective is apart from the marketing efforts as spoken about before. The article said that the taxi would be driving around different areas, ranging from London to Manchester. For a period of five minutes, the cab would offer free rides to people off of the street; during this time, the car would emit the scent of oven baked jacket potato. If it's a matter of creating awareness for a brand, McCain Potatoes has more than knocked the idea out of the park.
When you go about marketing in the long term, you want to make sure that you are unique from the competition. You want to go about a certain action that is able to stand out from everyone else, which is why I feel like incorporating scents is perhaps one of the most unique. The idea of scent is one that can prove to be rather potent, in more than ways than one, at that. McCain Potatoes has a strong idea set in place and I believe it can breed results.
When I look at this idea, I cannot help but direct my attention to the way that the Chocolate World Tour ride in Hersheypark was structured. Those who have never been on this particular attraction should know that while the monorail-like tour was conducted, the scent of chocolate being made cold be picked up on. It's an immersive technique, which is why I feel as though McCain Potatoes deserves recognition. It's a remarkable way to incorporate more than just the traditional sense of sight to build awareness.
Authorities along the lines of JMR Graphics can focus on this point, especially when it seems as though a unique sense is brought into the picture. An article on the Drum said that McCain Potatoes unveiled a potato-scented taxi for the sake of marketing. Now, it goes without saying that car wraps in general are quite effective for the sake of advertising in the long term. However, the idea of smell coming into play alongside sight is one that, in my mind, has to be read about in order to be believed.
With this taxi set in place, you may be curious about its objective is apart from the marketing efforts as spoken about before. The article said that the taxi would be driving around different areas, ranging from London to Manchester. For a period of five minutes, the cab would offer free rides to people off of the street; during this time, the car would emit the scent of oven baked jacket potato. If it's a matter of creating awareness for a brand, McCain Potatoes has more than knocked the idea out of the park.
When you go about marketing in the long term, you want to make sure that you are unique from the competition. You want to go about a certain action that is able to stand out from everyone else, which is why I feel like incorporating scents is perhaps one of the most unique. The idea of scent is one that can prove to be rather potent, in more than ways than one, at that. McCain Potatoes has a strong idea set in place and I believe it can breed results.
When I look at this idea, I cannot help but direct my attention to the way that the Chocolate World Tour ride in Hersheypark was structured. Those who have never been on this particular attraction should know that while the monorail-like tour was conducted, the scent of chocolate being made cold be picked up on. It's an immersive technique, which is why I feel as though McCain Potatoes deserves recognition. It's a remarkable way to incorporate more than just the traditional sense of sight to build awareness.
About the Author:
Visit JMR Graphics today if you are searching for some more information regarding car and truck wraps!
Aucun commentaire:
Enregistrer un commentaire